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Bundles of Furry Joy

WHEN SANTA BRINGS BUNDLES OF FURRY JOY:
Responsible preparation helps ensure that puppies and kittens adjust to their new homes; Comfort Zone® products ease transition for new pets and owners

Tempted by the idea of “surprising” your loved ones with a precious puppy, kitten, or newly-adopted dog or cat this season? The holidays often send animal lovers in search of that perfect furry critter to wrap in a red bow and place under the tree Christmas morning. The other side of this Norman Rockwell vision is that too many of these “surprises” end up in shelters, abandoned because their givers and recipients were not prepared for the challenges of pet ownership. The Humane Society of the United States estimates that eight to 10 million cats and dogs are surrendered to animal shelters annually, and half are euthanized. A pet is a special gift, but only when you prepare for its arrival and transition to a new home well in advance.

“Puppies and kittens, as well as older dogs and cats adopted from shelters, often experience problems when they join a new family and environment. This translates into destructive acts, such as feline urine-marking, excessive canine barking, chewing and other misdeeds that threaten the pet and owner bond and damage the household,” said Tammy Senter, marketing manager for Farnam Pet Product’s line of Comfort Zone products. “We offer a solution that can soothe pets as they acclimate to their new surroundings, and helps them feel safe and comfortable in their new homes.”

Comfort Zone® with D.A.P.® (Dog Appeasing Pheromone) and Comfort Zone® with Feliway® for cats mimic pheromones that pets naturally use to communicate with members of their own species. These pheromones help to reduce the behavior associated with fear and phobias without drugs or electronic training devices. They are undetectable by humans, and are nontoxic to people and animals.

How Do Pheromones Work?

Comfort Zone with D.A.P. reassures dogs by mimicking the pheromone of a lactating mother dog. By replicating this soothing maternal signal, Comfort Zone with D.A.P. has been clinically proven to end or reduce canine destructive behavior by 86 percent and excessive barking by 70 percent. Comfort Zone with Feliway mimics the friendly facial pheromones that cats use to mark their territory when they rub their cheeks against people and objects. Studies show Comfort Zone with Feliway has a 95 percent success rate in reducing or eliminating two of the most common problems in cats—urine marking and vertical scratching.

Pet owners can ask their veterinarians for D.A.P. and Feliway, or go to a specialty pet store and look for the retail brand names, Comfort Zone with D.A.P. and Comfort Zone with Feliway. The products are available as plug-in diffusers or sprays.

“Many people are swept up in the fun and energy of the holidays, and giving pets as gifts has always been romanticized in our culture. The kids want a dog, or a new couple wants to solidify the relationship with a puppy or kitten—but adding a pet to your life is a serious, long-term commitment,” said Senter. “Before making the decision to do it, several factors must be weighed, including the needs of the pet, the ability of the new owners to serve as caregivers, and the costs of food and veterinary care. The size of a house or apartment should also make sense for the type of pet you want—for example, a big dog fares better if it can play in a yard, while a cat can live happily indoors its entire life.”

Other considerations include appropriately matching specific breeds with the person or family according to compatibility levels. For example, herding or working dogs need owners with active lifestyles. Owners should also consider how their current pets might react to a new member of the household.

America loves its animals, as proven by the 65 million dogs and 78 million cats that reside here. Giving them as gifts should be taken seriously by planning ahead, because the alternative to a happy ending for new pets can be sadder than the Island of Misfit Toys.*

* The Humane Society of The U.S.

D.A.P.® is a registered trademark of Ceva Santé Animale.
Feliway® is a registered trademark of Ceva Santé Animale.

 



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